Television: Broadcast, Cable, Over-the-Top, Addressable
If someone tells you TV is dead don't plan the funeral just yet. More media time and more media dollars are spent with television than any other medium. There has never been a more powerful means of reaching and influencing audiences. Proctor & Gamble, Amazon, Google, Verizon, and political campaigns allocate between 60% and 80% of their advertising budgets to television. Why? Results! Advanced technologies are emerging to allow precision targeted addressable television placement as well as broader traditional linear television placement. There are times for both strategies, depending on your goals. We are capable of efficiently reaching your audience on broadcast, cable, over-the-top streaming (Hulu, YouTube), and addressable targeted networks.
Radio: Antenna or Streaming
You can't be Sirius! That's right. Satellite radio has limited penetration or disruption in Alaska. Nationwide, the average person 18+ spends an hour and a half each day listening to radio. In Alaska radio stations transmit their power over the air and stream online. Your message reaches audiences both ways.
Print: With Ink or Ones-and-Zeros.
There are a variety of ways to read copy today. Newsies can find your message in print or online. 9% of all advertising dollars goes to print. It worked solidly for over one hundred years without a single click-through. Now you have the best of both worlds. Share of mind is share of market. Be seen. Be clicked.